It’s not easy to promote an app in today’s competitive market, but it’s still one of the most essential parts of a successful launch. User Acquisition can be done by using paid venues like AdWords, social media ads, and Pay per click campaigns, but it costs a ton of money to keep it growing consistently. Plus, once you decide to stop paying for the application, the application growth halts completely.
It can take a lot of time to grow a user base organically. However, some marketing strategies can be used as organic promotion for apps that will help you increase the user base without paying a significant amount of money every month. Not sure where to start? Here are the top three ways strategies that application developers can incorporate into their launching plan.
1. App Store Optimization
App Store Optimization should be of the utmost importance for a new application, mainly because more than 65% of downloads result from searching on the App Store. This can be done through keywords, tags, and descriptions that appeal to the potential customer. To ensure that your listing is optimized, you’ll want to consider the keywords in the title of your application and description, the quality of application ratings, the number of comments and downloads as well as the reputation of the publisher. Because manually taking care of each part of your business’s app store listing can become overwhelming on top of all the other business priorities you have, it’s also important to get the support of a customer care center with a robust ticketing system in order to manage comments and feedback leveraging listings.
2. Referral Programs
It is impossible to find a marketing strategy that has more power than word-of-mouth. The best way to not only grow your application’s user base but also ensure they are of high quality is to add a referral program into the mix and reward those who refer their friends with in-app content or virtual goods. The success of apps like Snapchat and Instagram can be attributed to their referral programs.
The best way developers have found to counter the problem of people who spam or share your app with inactive friends is by implementing a limit on how many invites you can send per day. This will ensure that everyone has an equal chance at earning rewards while preventing those who abuse the system.
3. Content Marketing
Content Marketing is one of the most challenging strategies since it involves a ton of time, effort, and creativity to continually engage and convince potential customers to download your application. However, more than 72% of marketers have agreed that it can increase leads and loyalty from users.
Successful app marketing begins with understanding your target audience and then finding the right way to engage them. This might be through funny photos, infographics, or other valuable content.
Grow Your Business Application By Increasing User Acquisition
Paid user acquisition is not the only way to drive downloads to your application, but it is still an essential part of your strategy. User acquisition can be more cost-effective than organic channels in specific scenarios, and it has helped thousands of apps breakthrough into new markets that would otherwise have remained unreachable.
However, if you want sustainable success over time, then pairing user acquisition with other marketing efforts like SEO or content marketing will give you the best shot at succeeding in both short-term and long-term goals. So, when planning out how to launch your business’s next app campaign, make sure you include these organic marketing strategies for your new application.
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